German American Insurance has acquired Adams Insurance Agency effective Jan. 1. Adams clients in Madison and the surrounding area will now be served by the German American team, a release said.

“Since German American Insurance represents the same carriers as the Adams Insurance Agency, this transition will be seamless for our customers,” president and chief executive officer of German American Insurance, Joe Dedman said in a release. “Our insurance team is eager to welcome and serve the Adams Insurance Agency customers.”

German American Insurance is part of the banking company headquartered in Jasper. The local office will be located inside German American Bank’s hilltop location at 430 Clifty Drive.

Adams Insurance was established in Madison by William T. and Marilyn V. Adams in 1952.