As Cincinnati-based tire retailer Tire Discounters started planning the "store of the future" one of the team's top priorities was to make the customer experience as efficient as possible.

Longtime equipment partner KOI Auto Parts mentioned that Rotary Lift had developed a fast new lift. Forry Hargitt, Tire Discounters director of sales and operations, checked it out.

"I went to a dealership that had the Rotary Lift Shockwave-equipped two-post lifts installed, and I talked to the technicians about how much they liked using them," Hargitt said.

"Once I saw the lifts in action - how easy they were to set up and how fast they got the cars in the air - it was a no-brainer to put them into our stores."

Every new store Tire Discounters builds now features Shockwave-equipped two-post lifts. Shockwave-equipped lifts go up and down twice as fast as standard lifts.

Tire Discounters is gradually replacing old lifts with Rotary Lift Shockwave-equipped two-post lifts to increase bay productivity.

Rotary Lift, located in Madison, is a Vehicle Service Group brand. VSG is part of the Engineered Systems segment of Dover Corporation, a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services.