Sarah Prasil
Sarah Prasil
Visit Madison has hired a marketing and advertising director. Sarah Prasil, formerly of Independence, Ky., will fill the position.

“I am thrilled about the addition of Sarah to our Visit Madison Inc. staff. Her marketing expertise is going to be extremely valuable to this organization and the Madison region in general,” executive director Tawana Thomas wrote in a release announcing Prasil’s hiring.

“There were a number of highly qualified applicants but none had the wide range of marketing, advertising, and social media experience, talent and enthusiasm that Sarah brings to this organization.”

Prasil received a bachelors degree at Northern Kentucky University, studying marketing, advertising and business. Starting in 1995, Prasil worked for Remke Markets Inc. in northern Kentucky for 20 years. Prasil has held various positions in retail, accounting and data entry before serving as director of marketing, advertising and social media for 10 years. Prasil moved to Jefferson County in December of 2015.

Prasil began work on Jan. 16.