Carrollton considers unified city brand
Tuesday, October 15, 2013 11:00 AM
Carrollton may have a new logo in a few months after a Carroll County resident volunteered to work with city officials to create a unified city brand.
Justin Bessinger attended the Carrollton City Council meeting Monday to discuss the city's visual branding. Bessinger, a graphic designer, suggested using images or depictions to link the city's departments to a central theme.
"I think it would be helpful for visitors coming in," he said.
Bessinger said the new branding would also set Carrollton apart from other cities with the unique design. He recently worked with the Carroll County Public Library on a new logo and website design.
Carrollton Main Street Manager Sam Burgess encouraged the city to take Bessinger up on his offer to work on the design at no charge.
"What he's offering you, jump on it," Burgess told council members.
Mayor Gene McMurry agreed.
"I think it's a good idea," he said.
Council members warned each other to keep in mind the costs that may be included with a new logo. Replacing the signage on vehicles and logos on letterhead could prove to be an expensive switch.
"You don't have to do it all overnight," McMurry said. "You can phase it in."
The council agreed to form a group and move forward with possible branding options.
D.J. Carroll with Easy Pro Property Services discussed the rooftop Christmas lighting in the downtown area with council members during the meeting. Carroll said he hadn't been in contact with the city, but he had heard the council didn't plan to do the downtown rooftop lighting this year.
Council members confirmed the downtown rooftop lighting wasn't planned for this year. The contract for the services wasn't renewed, council members said.
"We didn't budget for that," Councilman Mike Gordon said. "I think Sam (Burgess) said it best when he said it just wasn't enough bang for the buck."
Burgess said he had heard more comments on the lighting on the light poles instead of the lights on the rooftops.
McMurry said the city plans to focus on the downtown Christmas tree and the light pole décor this year.
Also during the meeting, council members unanimously approved the design of benches to be placed along the riverwalk near the Ohio River. Council members chose to place black wrought-iron benches from Stewart Iron Works of Erlanger along the pathway that match the other benches downtown.
McMurry said several families have expressed interest in purchasing the benches as a memorial to loved ones.
The five-foot benches will cost $720 each with an additional cost for a bronze medallion for engravings.
In other business:
The council members approved the first reading of an ordinance to amend the rate for Carrollton Utilities gas customers. The ordinance set rates to allow the public to purchase compressed natural gas at the pumping station. All other rates stay the same.
The Carrollton CNG station is only one of three public stations in the state at this time, Carrollton Utilities General Manager Bill Osborne said.
The council approved the use of Point Park for the Bands & BBQ on Sept. 4 through Sept. 6, 2014.
The council approved a road closure for the Carrollton United Methodist Church's Halloween Party from Highland Avenue to Sycamore Street.
The street will be closed from 5 to 8 p.m. on Oct. 31.
Carrollton Police Chief Michael Willhoite announced Trick-or-Treat hours will be from 6 to 8 p.m. Oct. 31.