Peters & May pulls sponsorship of U-11, hydro racing
Thursday, February 23, 2017 3:02 PM
After six years sponsoring unlimited hydroplane racing, Peters & May Group is stepping away from the sport. The company started sponsoring the U-37 hydroplane in 2010 before following owners Scott & Shannon Raney to the newly formed U-11 Unlimited Racing Group in 2011. During the six-year partnership the team has experienced highs and lows in the high performance racing world.
(Courier file photo by Mark Campbell)
“Peters & May has been a great partner, not only for our team but for the entire powerboat community,” U-11 Co-Owner Scott Raney said in a statement. “They have supported so many classes from top level to grassroots entry level boats for the younger generation and have been wonderful advocates for our sport. We are forever grateful for their support and commitment.”
In late 2012 the team shipped the boat across the Atlantic to compete at the Coniston record week in the United Kingdom. Despite poor weather the team set a new UIM world kilo record and showcased Unlimited hydroplane racing to a whole new and receptive audience in the United Kingdom.
“We are so thankful to Scott, Shannon and the whole U-11 team. They have always gone over and above their sponsorship commitments and are a great example of how team owners should be,” said Dave Holley, CEO of Peters & May Group. “Over the six years of our partnership we have been lucky enough to have five top drivers take control of the U-37 and then the U-11, we are thankful to them all and proud to have them as friends. Unfortunately the sport no longer allows the U-11 to present us with the return on investment we are seeking, specifically on the international side. This combined with our recent change of marketing direction means that we have to step away.
“We will be watching carefully over the next few years as we are confident that change is in the pipeline, however at this stage we are not willing to commit. I am confident that the U-11 will not have a problem in finding a new title sponsor, they excel in professionalism and are more honorable than anyone I have ever met. Our decision to move on is not down to the actions of the U-11 team but due to the fact that the sport no longer fulfills our international expectations.”