In addition to the statewide study, Indiana's counties had the opportunity to invest in a research cooperative that provided a county-specific report to document the impact of tourism at the local level.

Here's a summary of the 2012 Economic Impact of Tourism in Jefferson County:

• Spending by visitors totaled $31.9 million in 2012, up 1.4 percent over 2011.

• Of every dollar spent, 75 cents stayed local.

• Visitor spending supported 626 jobs and $14.1 million in labor income.

• Visitors generated federal, state, and local tax revenue totaling $7.1 million.

• If Jefferson County tourism did not exist, each household in the county would have to pay an additional $334 per year in taxes to maintain the current state and local tax levels.

• The revenue collected from tourism in Jefferson County is sufficient to support 363 Indiana public school students.

"When you deal with tourism on a daily basis, you understand the significant impact it has on the local economy," said Linda Lytle, executive director of Visit Madison, Inc.

"But when you are not actively working in this industry, I just don't think you realize how much tourism impacts local lives.

"That's why I'd like to encourage everyone to read the full report. Just call 812-265-2956 or stop by the Visitors Center at 601 W. First Street and we'll be happy to provide a copy," Lytle said.