Local cover band The Rumors will start up Madison's first Music in the Park of the season this Friday.

The event, which is free to the public, will be sponsored by Madison Main Street Program and held at the Broadway Fountain. The music is scheduled from 6:30 to 9 p.m.

The Main Street Program has been sponsoring the event since the mid-1990s. This year, Whitney Wyatt, director of the Madison Main Street Program, said organizers will bring new food vendors for each Music in the Park night.

"We were just expecting such big crowds that we wanted to have the food vendors," Wyatt said, adding that several visitors have asked about including food in the past.

Daddy Rabbit's Concessions, of Austin, will cook up breaded and grilled tenderloins, hamburgers and other grilled treats, while Frazer Dogs, of Madison, will offer hot dogs.

Visitors can enjoy the food while listening to a live performance by The Rumors, known to play everything from classic rock, country and modern tunes. The band is scheduled to start at 7 p.m. and end around 9 p.m.

The group includes Rob Marlin, rhythm guitar, John Beyl on lead guitar, Troy Stiller on bass and Jerry McBroom on drums.

At 6:30 p.m., Madison's own Drew Geerts will play an acoustic set to open the concert.

In addition to the food and music, Wyatt said six to eight different vintage 1960-model cars will be on display.

Music in the Park is held on the first Friday of the month. Upcoming dates and musical acts include the Jimmy Davis Band with opening act Dave Dwyer on July 12, the Slick River Rockets with opening act Bigfoot for President on Aug. 9, and Big Leg Emma with opening act Ryan Nix on Sept. 28.