This week's Fourth Friday event will offer a Halloween feel.

Whitney Wyatt, director of the Madison Main Street Program, said shop owners to will stay open late, host live music and promote their business through customer appreciation events.

Fourth Friday will last from 5-8 p.m. Musicians will be stationed along Main Street, with one artist for every two blocks.

Artists and locations are: 

• Fine Threads - Tim Pearson  

• Galena Garlic - Dave Dwyer 

• The Gazebo - Ian Matthew Smith 

• Gallery 115 - Esther Bock, a contestant on American Idol 2014

• Madison Coffee and Tea - Grotto Band 

The event will also offer:

•'Open Mic Poetry' at Village Lights book store at 7 p.m.

• Nice Shots Photography will host "Give a Hoot - Don't Pollute," an open house for students of all ages where they will design a t-shirt and poster for River Sweep.

"The event helps the Main Street shops economically by attracting new local visitors to downtown shops that may or may not frequent the area." Wyatt said. "They get a glimpse of what these businesses and restaurants have to offer, and often, we find the event creates repeat business and return customers after the event."