Downtown shops will be decked out in autumn colors and Halloween decor this weekend for Fourth Friday Art Jam shoppers.

Whitney Wyatt, the Madison Main Street program director, said Friday is the unofficial start to the fall shopping season.

"In the stores it's really the launch period for Halloween and harvest home decor and gifts," Wyatt said. "People really like to know when things come out."

Madison's Fourth Friday event also will feature live music at several locations around town.

All Good Things Soaps will feature a live violinist, Dave Dwyer will perform at Galena's Garlic Company, Tim Pearson, a country and bluegrass musician, will perform at the Main Street gazebo, Green Roof Treasures will have Kris Luckett Ziesemer, Something Simple will play host to musician Jamie Royce, Madison By Design will feature musician Stan Attenberger and John Sheckler will perform at the Madison Nut and Candy Company.

Bob Saueressig will be displaying new paintings and showcasing his artwork at Village Lights Bookstore. Gallery 115 is having live music from Jimmy Davis from 7 to 9 p.m. New artwork from owner Eric Phagan will also be on display.

Fourth Friday will also feature a wine tasting from 5 to 8 p.m. at the Madison Apothecary. Admission is $10 and you get to keep your wine glass from the tasting. All Good Things will also have several give away prizes.

Also featured at Fourth Friday is the Alley Art Fair, which will be held form 5 to 8 p.m. in conjunction with the Fourth Friday Art Jam. The free outdoor event will highlight original artwork and crafts from local artists. The alley is adjacent to the Art On Main gallery and gift shop at 309 W. Main St. Art On Main will also be open until 8 p.m.