(Courier file photo by Ken Ritchie/kritchie@madisoncourier.com)
(Courier file photo by Ken Ritchie/kritchie@madisoncourier.com)
A new title sponsor was announced for Ribberfest, Madison's annual barbeque and blues festival.

Kathy Ayers, Ribberfest coordinator, said Koehler Tire will be the new title sponsor for the 2014 festival.

Koehler became the title sponsor after Gaylor opted out.

"When the title sponsorship became available this year, Koehler Tire seemed like the natural fit to step into the role." Ayers said in a news release.

Dave Ungru, owner of Koehler, said he was thrilled to have Koehler continue its participation in the annual event.

"For 85 years our community has supported us, and I'm happy that we can give back and support the Madison Ribberfest."

Koehler has been a non-title sponsor of the festival for years.

The 2014 Madison Ribberfest BBQ & Blues is scheduled for Aug. 15 and 16 at Bicentennial Park. This year's Friday night headliner is the Taj Mahal Trio, followed by Saturday's headliner Roy Rogers & the Delta Rhythm Kings.