Although final numbers are not available, Madison Regatta President Matt True declared this past July’s race and festival “a success” at the monthly general membership meeting of the Madison Regatta on Wednesday.

True said that the organization is “still crunching the numbers” and rather than throw out unverified numbers, the Regatta is choosing to wait until every dollar has been accounted for before announcing the final totals.

But True did say that the Regatta currently has $25,000 in the bank, all bills have been paid and there are still sponsorship dollars that are still expected to come in.

“The integrity of what we report is more important than the speed in which we report it,” True said. “We currently have two accounting firms going over the numbers and there are still checks that need to come in. But the race was a success.”

One of the areas that is holding up the process is payments through the online service PayPal. For the first time, The Regatta accepted debit and credit cards and certain admission gates and several of those payments have yet to be released.

“PayPal can hold funds for 30 to 45 days depending upon the circumstances,” True said. “We’re still waiting for those funds to be released.”

While the final financial numbers are not ready, the social media numbers paint a picture of an event that generated plenty of attention.

From May through July 8 of this year, Madison Regatta Facebook page generated 3.4 million impressions with 34,400 engagements and 17,700 clicks. There was a 10.7 percent increase in page likes, a 301 percent increase in posts and a 640.7 percent increase in impressions.

In addition, the Regatta sold admission wristbands online to individuals in 25 different states and four different countries.

“Social media is where the future is that and we did a pretty good job of hitting that market,” True said.

With the 2019 race behind them, the Madison Regatta board has turned its sights toward the 2020 race, which will mark the 70th consecutive Madison Regatta and will feature the APBA Gold Cup for the second-straight year.

True is hoping to make a splash for the organization’s anniversary and has already contacted the Hydroplane and Race Museum in Seattle about bringing several of the vintage Unlimiteds to the race, including the famed “Winged Wonder” Pay ’n Pak, which ran as the Miss Madison from 1978-88 and was recently restored by the museum.

In order to put on the best possible show, the organization made it clear that it not only is seeking new membership, but younger members as well in order to “freshen” up the event.

“Last year we put on a heck of a show with 25 to 30 people doing everything. In the past we’ve had as many as 50 people working on the race,” Past President Nate Davis said. “We need help. We need workers and we need new blood. We’ll work on the race from now until next July and we need fresh ideas and fresh perspectives. We’ll take any help we can get.”

The next general membership meeting of the Madison Regatta will be on Wednesday, Oct. 2 at The Boneyard Grill starting at 7 p.m. A brainstorming retreat will be held on Saturday, Sept. 21 at the Boneyard Grill from 9 a.m. to 1 p.m. The general public is invited.